Predictions, Confidence, and Metrics! Oh, my!

Ready to sound more confident about the results you promise?

Forget about speculating results for potential clients.

Stop predicting. Start asserting.

Don't forecast, when you can declare your previous accomplishments with clients.

❌ Our goal is to work together to design the website of your dreams.
✅ We work together to design the website of your dreams.

❌ We strive to put ourselves in your shoes.
✅ We put ourselves in your shoes.

❌ As my fitness coaching client, you will develop healthier eating habits.
✅ My fitness coaching clients develop healthier eating habits.

❌ In this class, students will learn how to create a sales funnel.
✅ In this class, students learn how to create a sales funnel.

❌ We try to create an experience tailored to your needs.
✅ We create an experience tailored to your needs.

👉 Savvy readers figure it out: when they hire you, they get the same results.

Why were Dorothy and friends off to see the Wizard?

Because, because, because, because, because…

[Be honest, did you sing the rest of that line to yourself?]

When you use “because,” people are more likely to appreciate and applaud your successes.

Why?

You’re giving them a reason to care.

You’re showing you realize your success can benefit others.

You’re providing justification to cheer for your accomplishments.

❌ I’m proud I raised $5,000 to support our local food pantry.

✅ I’m proud I raised $5,000 to support our local food pantry, because now they can help another 50 families in our community eat healthy and nutritious food for a week.

❌ I’m thrilled about the offer of an engineering professorship at MIT.

✅ I’m thrilled about the offer of an engineering professorship at MIT, because women are still so under-represented in the field, and I can be a role model.

❌ I’m excited about being elected to City Council.

✅ I’m excited about being elected to City Council, because it puts me in a position to make a difference in our community.

The next time you want to mention an accomplishment, consider following this approach.

Why?

Because studies have shown “because” is effective in getting support for your requests.

👉 And it also gains support for your accomplishments.

Last week on LinkedIn

“You have plenty of courage, I am sure. All you need is confidence in yourself.” —The Wizard

Looking for new ways to boost your confidence?

👉 Use no-pressure binary metrics you can quickly evaluate on a daily basis.

Next steps down the Yellow Brick Road

Review your LinkedIn About section + headline. Are you predicting or declaring?
Re-frame your latest accomplishment with a because.
Embrace daily binary metrics.

Here's to troubles melting away like lemon drops,
--lisa